EventReps
Preferred Partner · Announced September 2, 2026

Five Four names EventReps its preferred partner for conference lead capture.

Five Four gets your brand, booth, and pre-show pipeline ready. EventReps — and PITCH Score — makes sure the conversations you have on the floor don't go cold before follow-up even starts.

EventReps
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FIVEFOUR
Why we're excited about this

Because getting people to the booth and getting the most out of the booth are two different problems.

Five Four already does the hard work of getting the right people to show up at your booth. We handle what happens the moment they do. Together, nothing that happens on the show floor gets lost between the handshake and the follow-up email.

01

They own the work before the show

Messaging that resonates, booth design that attracts, and pre-show outreach that gets qualified buyers to actually stop at your booth.

02

We own the work during it

PITCH Score scans and scores every badge or card in real time, so every lead is captured accurately and tiered before the conversation ends.

03

Their follow-up gets sharper because of it

Five Four's post-show campaigns run off PITCH Score's A/B/C tiers instead of a flat list, so follow-up energy goes where it converts.


We spend a lot of energy getting clients ready for a show — messaging that resonates, booth design that attracts, pre-show outreach to qualified buyers, and booth staffing strategies. But managing the lead capture process has always been the part clients had to handle manually, with things like spreadsheets and iCloud notes. EventReps closes that gap.

Sara Croft
Sara Croft — CEO, Five Four
What Five Four does

An on-demand growth agency built for B2B founders.

Five Four is the all-in-one marketing and design team that gets a product sold — positioning, brand, website, sales enablement, and conference presence, without the overhead of building that team in-house.

P Positioning & Messaging

Turns a founder's vision into a narrative the market (and AI search engines) actually understands — product positioning, pricing, packaging, and messaging frameworks.

B Brand & Website

Visual identity, naming, and a clean Webflow site that acts as the digital front door for buyers, investors, and partners.

C Conference Activation

Eye-catching booth design, pre-event PR and outreach, and follow-up campaigns — the exact layer PITCH Score plugs into on show day.

S Marketing & Sales Enablement

On-brand social templates, one-sheets, decks, and a managed content calendar so founders can keep selling instead of producing.

How the partnership works

PITCH Score, built into every Five Four conference activation.

Clients running a Five Four conference activation get onboarded directly to PITCH Score ahead of the show. EventReps handles setup, onboarding, and support — Five Four's follow-up campaigns run on top of the resulting lead tiers.

Before the show

Readiness

Reps get a live workspace loaded with target accounts, prospect information, and talk tracks — built on the audience Five Four's pre-show outreach already qualified.

On the floor

Lead generation

A scanned badge or business card captures the lead instantly. Reps add talk-to-text notes between conversations while PITCH Score scores each lead in real time, alongside existing scanners.

After the show

Realization

Teams leave with a prioritized A/B/C lead list, drafted follow-up for each lead, and a performance dashboard — feeding straight into Five Four's follow-up campaigns.

A

18+ points. High persona, intent, and timeline fit — follow up first.

B

12–17 points. Solid fit, worth nurturing into pipeline.

C

5–11 points. Lower fit for now — logged, not chased.


Why it matters right now

Conference ROI is under more pressure than ever.

2 yrs of flat or declining event budgets for two-thirds of B2B event teams, per Forrester's Q1 2025 State of B2B Events Survey.
90%+ of organizations now name proving ROI and improving post-event follow-up as top priorities.
0 spreadsheets. A lead that isn't captured accurately or prioritized quickly is a lead that quietly erodes ROI — or goes to a competitor.

Have an upcoming conference with Five Four?

The EventReps introduction is available now to any Five Four client with an upcoming show, included as part of Five Four's Conference Activation package.